New Media Age 22nd March 2001

Owner: Bestbear
Agency: Zebedee Creations

Content: 22/25
Usability: 19/25
Branding: 19/25
Monetisation: 18/25
Total: 78/100

Bestbear is an online guide for those who need nannies, babysitters or au pairs.
The site is broken down into sections for parents, childcare agencies and the carers themselves.
Apart from helping you to find a nanny, it offers useful advice on related topics.
Every agency on the site has been vetted using a system drawn up by an investigative journalist and a qualified nanny.

Navigation is very easy and it has solid branding. The site is operating a charge-per-click-through model for agencies rather than a subscription model for users, which should work to its benefit as traffic increases. There are also plans to offer a corporate service. There is some e-commerce, but mostly the site links to trusted retailers. In all, a pretty good site.